What are kitting options in Shopify?

Bundling individual items into a single ready-to-ship kit or set.

How is kitting different from product bundles?

Kitting often implies pre-assembled physical kits; bundles can be virtual or assembled on order.

Why should I offer kits?

Kits increase average order value, simplify fulfillment, and create compelling offers.

How should I price a kit?

Below the sum of its parts — the value discount makes the kit attractive.

What kinds of products work well as kits?

Complementary items — skincare routines, tool sets, starter packs, and gift sets.

Glossary Term

K

Kitting Options

Bundling individual items into ready-to-ship kits — higher AOV and simpler fulfillment.

Book A Consultation Back to Glossary

Key Takeaways
Kitting Options bundle individual items into a ready-to-ship kit.
They increase average order value and simplify fulfillment.
They create compelling offers — starter kits, gift sets, routines.
Kitting combines related products into one SKU.
It's similar to product bundles but often implies pre-assembled kits.

Overview

Kitting Options let you bundle individual items into a single ready-to-ship kit or set. On Shopify, kitting increases average order value, simplifies fulfillment, and creates compelling product offers — a 'starter kit,' a 'gift set,' or a 'routine bundle.'

Kitting combines related products into one SKU, so the shopper buys one item that contains several. It's used for gift sets, starter kits, routines (skincare, fitness), and curated bundles. Kitting is similar to product bundles but often implies pre-assembled physical kits.

Kitting pairs with product bundles as the concept, bundled products as the implementation, and volume discounts for pricing. It's a proven way to lift AOV and simplify fulfillment.

1

Why Kitting Matters for Shopify Merchants

1
Higher AOV
Kits cost more than single items — shoppers buy more in one purchase.
2
Simpler Fulfillment
One kit SKU is easier to pick and ship than multiple individual items.
3
Compelling Offers
Starter kits and gift sets are more attractive than individual items.
4
Inventory Efficiency
Kitting moves slow-selling items by bundling them with popular ones.
5
Gift-Friendly
Pre-assembled kits make perfect gifts — shoppers love ready-to-give sets.

2

Offering Kitting That Sells

1
Bundle complementary items
Kit items that go together — a skincare routine, a tool set, a starter pack.
2
Price as a value
Price the kit below the sum of its parts to create a compelling deal.
3
Use clear names
Call it a 'Starter Kit,' 'Gift Set,' or 'Routine Bundle' — clear names sell.
4
Show what's inside
List and show each item in the kit so shoppers know what they're getting.
5
Promote for gifting
Feature kits prominently during holidays and gifting seasons.