How do I create bundles on Shopify?

Use a bundle app like Shopify Bundles or Bundle Builder, or custom development for complex bundles.

Should I discount bundles?

Yes — a small discount on the bundle increases conversion and perceived value.

What products should I bundle?

Bundle complementary products that go together — items a shopper would naturally buy alongside each other.

Do bundles increase sales?

Yes — bundles are a proven way to increase average order value and move inventory.

Glossary Term

P

Product Bundles

Q: What are product bundles in Shopify?

Packages of products sold together, often at a discount, to increase average order value.

Selling products together as a package — increasing average order value.

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Key Takeaways
Product Bundles are packages of products sold together.
They're often offered at a discount to increase AOV.
They're created with apps like Shopify Bundles or custom development.
They encourage shoppers to buy more per order.
They clear slow-moving stock and simplify buying decisions.

Overview

Product Bundles are packages of products sold together, often at a discount, to increase average order value and move inventory. On Shopify, bundles are created with apps like Shopify Bundles, Bundle Builder, or custom development.

Bundles encourage shoppers to buy more. A 'starter kit' bundle of three products at a 10% discount feels like a deal — and it moves more products per order. Bundles increase AOV, clear slow-moving stock, and simplify the buying decision.

Product bundles pair with bundled products (the concept), one-click upsell (another AOV tactic), and price rules (discounts). They're a proven AOV driver.

1

Why Product Bundles Matter for Shopify Merchants

1
Higher AOV
Bundles increase average order value — shoppers buy more per order.
2
Move Inventory
Bundle slow sellers with popular items to clear stock.
3
Simpler Choice
A curated bundle simplifies the buying decision — less analysis paralysis.
4
Perceived Value
A bundle at a discount feels like a deal — drives conversion.
5
Cross-Selling
Bundles naturally cross-sell complementary products.

2

Creating Product Bundles

1
Use a bundle app
Apps like Shopify Bundles and Bundle Builder create and manage bundles.
2
Bundle complementary items
Bundle products that go together — camera + lens + bag.
3
Offer a discount
A small discount on the bundle increases conversion significantly.
4
Name it clearly
Give the bundle a clear name — 'Starter Kit' or 'Essentials Bundle'.
5
Track bundle performance
Monitor which bundles sell and optimize — keep what works.