Is Klaviyo free for Shopify?

Klaviyo has a free tier for up to 250 contacts and 500 emails — paid plans scale with contact count.

What flows should I set up first?

Welcome series, abandoned cart, browse abandonment, and post-purchase are the revenue core.

Does Klaviyo do SMS as well as email?

Yes — Klaviyo supports both email and SMS in one platform.

How does Klaviyo compare to Mailchimp?

Klaviyo is more ecommerce-focused with deeper Shopify data sync and revenue attribution.

Glossary Term

K

Klaviyo Integration

Q: What is Klaviyo integration?

Connecting Shopify to Klaviyo, a powerful email and SMS marketing platform built for ecommerce.

A powerful email and SMS marketing platform built for Shopify — segments, flows, and revenue.

Book A Consultation Back to Glossary

Key Takeaways
Klaviyo Integration connects Shopify to a powerful email and SMS platform.
It syncs customer and order data automatically for segmentation.
It powers automated flows — welcome, abandoned cart, post-purchase, win-back.
It's the leading email marketing tool for Shopify.
It's the engine behind most high-revenue email programs.

Overview

Klaviyo Integration connects your Shopify store to Klaviyo, a powerful email and SMS marketing platform built specifically for ecommerce. It syncs customer and order data automatically, enabling segmented campaigns and automated flows that drive revenue.

On Shopify, Klaviyo is the leading email marketing tool. It powers welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back flows — all triggered by real shopper behavior. Its deep data integration lets you segment customers by what they bought, browsed, or abandoned.

Klaviyo pairs with email marketing as the practice, email templates for the designs, and customer segmentation for targeting. It's the engine behind most high-revenue Shopify email programs.

1

Why Klaviyo Matters for Shopify Merchants

1
Deep Data Sync
Klaviyo pulls Shopify order and customer data automatically for precise segmentation.
2
Automated Flows
Welcome, abandoned cart, post-purchase, and win-back flows run on autopilot.
3
Revenue Attribution
Klaviyo shows exactly how much revenue each flow and campaign generates.
4
Email + SMS
One platform for both email and SMS — unified customer communication.
5
Shopify-Native
Built for Shopify — installs in minutes and syncs seamlessly.

2

Getting the Most from Klaviyo

1
Set up core flows
Welcome, abandoned cart, browse abandonment, and post-purchase are the revenue core.
2
Segment your list
Group customers by purchase history, behavior, and value for targeted sends.
3
Use SMS too
SMS has high open rates — add it for time-sensitive offers and transactional messages.
4
A/B test
Test subject lines, content, and timing to improve performance.
5
Monitor revenue
Track revenue per flow and campaign to focus on what's working.