How do I set up wholesale pricing?

Use Shopify Plus B2B, a wholesale app like Wholesale Club, or customer-tag-based pricing.

Do I need Shopify Plus for wholesale?

No — apps add wholesale to any plan; Shopify Plus includes a more integrated B2B channel.

Should I set minimum order quantities?

Often yes — minimums protect margins on small wholesale orders.

Can I have a separate wholesale catalog?

Yes — many stores have a separate wholesale catalog with different products or terms.

Glossary Term

W

Wholesale Pricing

Q: What is wholesale pricing in Shopify?

Discounted pricing for bulk or B2B buyers — typically a percentage off retail with minimum order quantities.

Discounted pricing for bulk or B2B buyers — a separate channel for high-volume sales.

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Key Takeaways
Wholesale Pricing is discounted pricing for bulk or B2B buyers.
It's typically a percentage off retail with minimum order quantities.
It's done via Shopify Plus B2B, wholesale apps, or tag-based pricing.
It opens B2B sales — a separate channel for high-volume buyers.
It's a B2B and pricing tool.

Overview

Wholesale Pricing is discounted pricing offered to bulk or B2B buyers — typically a percentage off retail, with minimum order quantities. On Shopify, wholesale pricing is done through Shopify Plus's B2B channel, wholesale apps, or customer-tag-based pricing.

Wholesale pricing opens B2B sales. Retailers, distributors, and bulk buyers want a discount for volume — wholesale pricing serves them. It's a separate channel with different pricing, terms, and often a separate catalog, designed for high-volume B2B sales.

Wholesale pricing pairs with B2B sales (the audience), customer segmentation (tagged wholesale customers), and volume discounts (a related tactic). It's a B2B and pricing tool.

1

Why Wholesale Pricing Matters for Shopify Merchants

1
B2B Sales
Wholesale pricing opens B2B sales — a new revenue channel.
2
Higher Volume
Wholesale orders are larger — more revenue per order.
3
Predictable Revenue
Wholesale relationships are ongoing — predictable revenue.
4
Inventory Turn
Wholesale moves inventory in bulk — fast turnover.
5
Brand Growth
Wholesale gets your products in more stores — brand exposure.

2

Setting Up Wholesale Pricing

1
Use Shopify Plus B2B
Shopify Plus includes a B2B channel for wholesale — the most integrated option.
2
Or use a wholesale app
Apps like Wholesale Club or Bold Wholesale add wholesale pricing to any plan.
3
Set minimum orders
Set minimum order quantities or values — protect margins on small orders.
4
Tag wholesale customers
Tag wholesale customers — show them wholesale prices automatically.
5
Separate catalog (optional)
Consider a separate wholesale catalog — different products or terms.