What is a wishlist in Shopify?

A feature letting shoppers save products for later — added via apps like Wishlist Plus or Swym.

Does Shopify have a built-in wishlist?

No — Shopify doesn't include a wishlist by default; add one with an app.

Do wishlists increase sales?

Yes — they capture intent, drive return visits, and enable email reminders that convert.

Should I require an account for wishlists?

Ideally no — let shoppers wishlist without an account to reduce friction; prompt account creation later.

How do I remind shoppers about their wishlist?

Use email marketing — send reminders about saved items, especially with discounts or stock alerts.

Glossary Term

W

Wishlist

A feature letting shoppers save products for later — capturing intent and driving return visits.

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Key Takeaways
A Wishlist lets shoppers save products for later.
It's added via apps like Wishlist Plus or Swym.
It captures intent — turning 'maybe later' into a return visit.
It's especially useful for higher-priced or considered purchases.
It's a retention and conversion tool.

Overview

A Wishlist is a feature that lets shoppers save products they're interested in for later — without buying immediately. On Shopify, wishlists are added via apps like Wishlist Plus or Swym, since Shopify doesn't include one by default.

Wishlists capture intent. A shopper who isn't ready to buy can save a product; the wishlist reminds them later, and you can email them about it. Wishlists turn 'maybe later' into a return visit and a sale — especially for higher-priced or considered purchases.

Wishlist pairs with customer accounts (where they're saved), customer retention (the goal), and email marketing (reminding wishlisters). It's a retention and conversion tool.

1

Why Wishlists Matter for Shopify Merchants

1
Capture Intent
Wishlists capture buying intent — shoppers who aren't ready now can buy later.
2
Return Visits
Wishlists bring shoppers back — they return to check their saved items.
3
Email Reminders
Email wishlisters about saved items — drive them back to buy.
4
Gift Ideas
Wishlists are great for gifts — shoppers share them with friends and family.
5
Insight
Wishlists reveal what shoppers want — insight for inventory and marketing.

2

Using Wishlists Effectively

1
Use a wishlist app
Apps like Wishlist Plus or Swym add wishlists to your store.
2
Make it easy
Make adding to wishlist easy — one click, no account required if possible.
3
Email reminders
Email shoppers about their wishlist — remind them to buy.
4
Allow sharing
Let shoppers share wishlists — great for gifts and social sharing.
5
Show stock alerts
Alert wishlisters when a saved item is low stock or back in stock — urgency.