Where can I find the Best Sellers Report in Shopify?

Go to Analytics > Reports > Sales by Product; sort by revenue or units sold.

Is the Best Sellers Report available on all Shopify plans?

Full reports are on Shopify, Advanced, and Plus; basic plans have limited reporting.

Can I export the Best Sellers Report?

Yes — export as CSV for Excel or Google Sheets.

Do refunds affect the Best Sellers Report?

Yes — net sales reflect returns and refunds for a more accurate picture.

Glossary Term

B

Best Sellers Report

Q: Can I filter best sellers by collection or sales channel?

Yes — filter by channel, collection, date range, or vendor.

Shows which products generate the most revenue or units sold — so you can identify and promote top performers.

Book A Consultation Back to Glossary

Key Takeaways
The Best Sellers Report ranks products by revenue or units sold over a chosen period.
Find it under Analytics > Reports > Sales by Product.
Full reports are available on Shopify, Advanced, and Plus plans.
Filter by channel, collection, date range, or vendor.
Net sales reflect refunds, giving an accurate picture of true performance.

Overview

The Best Sellers Report is a built-in Shopify analytics tool highlighting products with the highest sales over a selected period. Found in Analytics > Reports > Sales, it shows top items by total revenue or units sold.

Track product title/variant, total quantity sold, gross sales, net sales, sales by channel, and refunds. Full access on Shopify, Advanced, and Plus plans.

The report is most powerful when paired with marketing and inventory action. Promote winners through email marketing and PPC, bundle them with slow movers via bundled products, and feed the data into your advanced reporting for cohort and seasonality depth.

1

Why the Best Sellers Report Matters

1
Identify Top Revenue-Drivers
Double down on top sellers via targeted marketing, bundling, or upselling.
2
Plan Smart Inventory Reorders
Avoid stockouts and overstock with precise reorder timing.
3
Run Data-Driven Campaigns
Promote best sellers via email, social, and homepage features.
4
Understand Seasonal Trends
Track best sellers by date range to time future launches.
5
Optimize Product Placement
Feature best sellers prominently to catch attention and boost sales.

2

Turning Best-Seller Data Into Action

1
Feature winners
Promote top sellers on your homepage and in email marketing campaigns.
2
Bundle with slow movers
Pair best sellers with slow inventory via bundled products to move stock.
3
Time reorders
Use sales velocity to set reorder points and avoid stockouts on your best performers.
4
Run paid amplification
Put PPC budget behind proven winners for efficient spend.
5
Spot seasonal shifts
Compare date ranges in advanced reporting to time launches and promotions.