How do I create a Buy Button in Shopify?

Go to Sales Channels > Buy Button, choose a product or collection, customize, and generate the embed code.

Do I need a full Shopify store to use the Buy Button?

No — the Starter plan gives access to the Buy Button without a full storefront.

Can I track Buy Button sales separately?

Yes — they're recorded under the Buy Button sales channel in analytics.

Is the Buy Button mobile responsive?

Yes — it adapts to different screen sizes and devices.

Can I customize the look of the Buy Button?

Yes — adjust colors, button text, layout, and checkout behavior.

Glossary Term

B

Buy Button

Embed products or collections on external websites, allowing customers to shop without visiting your store.

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Key Takeaways
The Buy Button embeds products or collections on external sites with a mini cart and checkout.
It works on WordPress, Wix, Squarespace, blogs, newsletters, and landing pages.
The Starter plan includes Buy Button access without a full storefront.
All Buy Button orders centralize in your Shopify admin and analytics.
It's mobile responsive and fully customizable — colors, text, layout, and checkout behavior.

Overview

The Buy Button lets merchants sell products outside their store by embedding them on third-party platforms — functioning like a mini cart and checkout that works independently of your storefront.

Found under Sales Channels > Buy Button, you can generate embeddable HTML for products or collections, customize the style, and direct customers to checkout or cart. It works on WordPress, Wix, Squarespace, blogs, newsletters, and landing pages.

The Buy Button is ideal for creators, affiliates, and single-product brands who want to sell without a full storefront. It turns any content marketing surface — a blog post, a newsletter, an influencer marketing landing page — into a checkout without sending shoppers elsewhere.

1

Why the Buy Button Matters for Shopify Merchants

1
Turn Any Website Into a Sales Channel
Convert blogs, affiliate pages, and sites into shopping experiences.
2
Enable Niche and Low-Maintenance Selling
Lightweight checkout for creators and single-product brands.
3
Optimize for Conversion
Let customers buy right from the page they're on, reducing friction.
4
Ideal for Influencer and Affiliate Campaigns
Followers purchase featured products instantly from influencer pages.
5
Track Performance in One Dashboard
All Buy Button orders centralize in your Shopify admin.

2

Where the Buy Button Earns Its Place

1
Creator and affiliate pages
Let affiliates sell featured products directly from their own pages with no redirect.
2
Content-led selling
Turn blog posts and tutorials into shoppable pages without rebuilding your storefront.
3
Single-product launches
Test demand for one product on a lightweight landing page before investing in a full store.
4
External sales channels
Sell from partner sites, marketplaces, and newsletters while orders flow back to Shopify.
5
Track separately
Buy Button sales appear as their own channel in your analytics dashboard.