What are yearly reports in Shopify?

Annual summaries of store performance — revenue, orders, customers, top products, and trends compared to prior years.

Does Shopify have yearly reports?

Yes — Shopify's built-in reporting includes yearly summaries; higher plans have more detailed reports.

How do I get yearly reports?

Use Shopify's reporting (admin > Analytics) and Google Analytics for deeper insights.

Why compare year-over-year?

Comparison reveals trends — are you growing? Which products and channels are improving?

What should I look for in yearly reports?

Growth trends, top products, channel performance, seasonal patterns, and areas to improve.

Glossary Term

Y

Yearly Reports

Annual performance summaries — tracking year-over-year growth and trends.

Book A Consultation Back to Glossary

Key Takeaways
Yearly Reports are annual summaries of store performance.
They cover revenue, orders, customers, top products, and trends.
They come from Shopify's reporting and Google Analytics.
They reveal long-term trends and year-over-year growth.
They inform strategy, budgeting, and goal-setting.

Overview

Yearly Reports are annual summaries of your store's performance — total revenue, orders, customers, top products, and trends compared to prior years. On Shopify, yearly reports come from Shopify's built-in reporting (on higher plans) and Google Analytics.

Yearly reports reveal long-term trends. Monthly reports show short-term ups and downs; yearly reports show the big picture — are you growing? Which products gained? Which channels expanded? Yearly reports inform strategy, budgeting, and goal-setting for the year ahead.

Yearly reports pair with reports (the broader feature), data analytics (the underlying data), and Google Analytics GA4 (a source). They're a reporting and strategy tool.

1

Why Yearly Reports Matter for Shopify Merchants

1
Big Picture
Yearly reports show the big picture — growth, trends, not just monthly noise.
2
Year-over-Year
Compare to prior years — are you improving? Yearly reports answer.
3
Strategy
Yearly reports inform strategy — what to double down on, what to drop.
4
Budgeting
Yearly data informs budgets — marketing, inventory, staffing.
5
Goal-Setting
Yearly reports set goals — targets for the year ahead.

2

Using Yearly Reports Effectively

1
Use Shopify reports
Use Shopify's built-in yearly reports (on higher plans) for store data.
2
Add Google Analytics
Use Google Analytics GA4 for deeper traffic and behavior insights.
3
Compare year-over-year
Always compare to prior years — context reveals trends.
4
Look for patterns
Identify seasonal patterns, growing products, and declining channels.
5
Set goals
Use yearly data to set goals for the year ahead — targets to beat.