What are Shopify reports?

Built-in analytics dashboards showing sales, orders, customers, inventory, and traffic data.

Which Shopify plan has the most reports?

Higher plans (Advanced, Plus) include more detailed and custom reports; basic plans have standard reports.

Can I create custom reports in Shopify?

On higher plans, yes — you can build custom reports tailored to your metrics.

How often should I check my reports?

Weekly for key metrics, monthly for deeper analysis — stay on top of trends without obsessing.

Should I use Shopify reports or Google Analytics?

Both — Shopify reports show store data; Google Analytics shows traffic and behavior across your site.

Glossary Term

R

Reports

Built-in analytics dashboards that turn your store data into actionable insight.

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Key Takeaways
Reports are Shopify's built-in analytics dashboards.
They show sales, orders, customers, inventory, and traffic data.
They turn raw store data into actionable insight.
Standard reports are included; more are available on higher plans.
They let you decide on evidence, not guesses.

Overview

Reports in Shopify are built-in analytics dashboards that show sales, orders, customers, inventory, and traffic data — turning raw store data into insight you can act on. Shopify includes several standard reports, with more available on higher plans.

Reports tell you how your store is doing. Sales by product, traffic by source, repeat customer rate — these metrics reveal what's working and what isn't. Without reports, you're guessing; with them, you're deciding on evidence.

Reports pair with analytics dashboard (the interface), KPI (Key Performance Indicator) (the metrics), and Google Analytics GA4 (deeper analytics). They're the built-in analytics layer.

1

Why Reports Matter for Shopify Merchants

1
Evidence-Based Decisions
Reports show what's working — you decide on data, not hunches.
2
Spot Trends
Reports reveal trends — rising products, dropping traffic, seasonal patterns.
3
Track KPIs
Reports track KPIs — revenue, conversion, AOV, repeat rate.
4
Find Issues
Reports surface issues — a product with high returns, a traffic source that doesn't convert.
5
Plan Growth
Reports inform growth — where to invest ad spend, which products to promote.

2

Using Shopify Reports Effectively

1
Check regularly
Review key reports weekly — stay on top of trends and issues.
2
Know your KPIs
Focus on the metrics that matter for your business — not every report.
3
Compare periods
Compare to last week, last month, last year — spot changes and seasonality.
4
Segment data
Break down by product, source, or customer type — find what drives results.
5
Export for deeper analysis
Export report data to CSV for custom analysis in spreadsheets or BI tools.