Where do I find usage reports?

In admin under Analytics > Reports — look for sessions, traffic, and behavior reports.

What's a good bounce rate?

It varies, but generally under 50% is good; over 70% may indicate issues on key pages.

Should I use Shopify usage reports or Google Analytics?

Both — Shopify shows store data; Google Analytics shows deeper behavior and traffic insights.

How often should I check usage reports?

Weekly for key metrics, monthly for deeper analysis — regular review keeps you informed.

Glossary Term

U

Usage Reports

Q: What are usage reports in Shopify?

Reports showing how shoppers use your store — sessions, page views, bounce rates, and top pages.

Reports on how shoppers use your store — sessions, pages, and behavior.

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Key Takeaways
Usage Reports show how shoppers use your store.
They cover sessions, page views, bounce rates, and top pages.
They reveal shopper behavior — not just what they buy.
They show what's working and what's not.
They help optimize the experience and improve conversion.

Overview

Usage Reports are Shopify reports that show how shoppers use your store — sessions, page views, bounce rates, top pages, and traffic sources. They reveal what shoppers do on your store, not just what they buy.

Usage reports reveal behavior. Which pages do shoppers visit most? Where do they leave? How long do they stay? These insights show what's working and what's not — so you can optimize the experience and improve conversion.

Usage reports pair with traffic analytics (the broader category), reports (Shopify's reporting), and Google Analytics GA4 (deeper analysis). They're a behavior and optimization tool.

1

Why Usage Reports Matter for Shopify Merchants

1
Behavior Insight
Usage reports show what shoppers do — not just what they buy.
2
Find Issues
High bounce rates or exit pages reveal where shoppers leave — fix the issues.
3
Top Content
See which pages are most visited — know what's working.
4
Traffic Sources
See where traffic comes from — focus on what drives visitors.
5
Optimization
Usage reports inform optimization — improve the experience based on data.

2

Using Usage Reports Effectively

1
Check regularly
Review usage reports weekly — stay on top of trends and issues.
2
Watch bounce rates
High bounce rates on key pages signal problems — investigate and fix.
3
Track top pages
Know your top pages — they're what shoppers value most.
4
Pair with Google Analytics
Use Google Analytics for deeper behavior analysis.
5
Act on data
Don't just read reports — act on them. Fix issues, double down on what works.