What are holiday promotions in Shopify?

Time-bound sales and offers tied to holidays like Black Friday and Cyber Monday.

When should I plan holiday promotions?

Weeks ahead — prepare offers, landing pages, and emails before the holiday.

What makes a good holiday offer?

A simple, compelling discount with clear urgency and your bestsellers featured.

Should I email my list for holidays?

Yes — send a sequence: teaser, launch, and last-chance emails.

How much revenue can holidays drive?

For many stores, BFCM alone drives a large share of annual revenue.

Glossary Term

H

Holiday Promotions

Time-bound sales and offers tied to holidays — the biggest revenue events of the year.

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Key Takeaways
Holiday Promotions are time-bound sales tied to holidays.
They're the biggest revenue events of the year for most stores.
They combine discounts, email, featured products, and a site banner.
Done well, they drive a large share of annual revenue in weeks.
They pair with flash sales and email templates for the full campaign.

Overview

Holiday Promotions are time-bound sales, discounts, and offers tied to holidays — Black Friday, Cyber Monday, Valentine's Day, Mother's Day, and more. They're the biggest revenue events of the year for most Shopify stores.

Holiday promos combine discount codes, email marketing, featured products, and often a site-wide banner. Done well, they drive a large share of annual revenue in a few weeks.

Holiday promos pair with flash sales and email templates for the full campaign — the offer, the urgency, the landing page, and the email sequence that drives shoppers to it.

1

Why Holiday Promotions Matter for Shopify Merchants

1
Biggest Revenue Events
BFCM and other holidays drive a large share of annual revenue.
2
Shopper Expectation
Shoppers expect holiday deals and wait for them.
3
Acquisition Opportunity
Holidays bring new shoppers who can become repeat customers.
4
Inventory Clearance
Holiday promos clear seasonal inventory before it ages.
5
Brand Momentum
A strong holiday campaign builds brand awareness into the new year.

2

Running Holiday Promotions That Convert

1
Plan early
Prepare offers, landing pages, and emails weeks before the holiday.
2
Lead with a clear offer
A simple, compelling discount beats a complex one.
3
Use urgency
Countdowns and 'ends tonight' messaging drive action.
4
Email your list
Send a sequence before, during, and last-chance emails.
5
Feature your bestsellers
Put top products front and center on the holiday landing page.