How do I feature a product on Shopify?

Use a featured-product theme section, a curated collection, or a featured block in the theme editor.

Which products should I feature?

Bestsellers, new arrivals, high-margin items, and inventory you want to move faster.

How many products should I feature?

4–8 is a good range for a homepage section — enough to showcase, few enough to focus.

Should I rotate featured products?

Yes — update them for seasons, launches, and promotions to keep the homepage fresh.

Glossary Term

F

Featured Products

Hand-picked products you highlight on your homepage and key pages to drive attention and sales.

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Key Takeaways
Featured Products are hand-picked items highlighted on homepage and key pages.
Set them up using theme sections, admin blocks, or curated collections.
Featuring a product steers shopper attention to bestsellers, new arrivals, or high-margin items.
Featured products get more clicks, add-to-carts, and sales than buried ones.
They're a merchandising lever for homepage, collections, and email.

Overview

Featured Products are specific products you choose to highlight prominently — on your homepage, collection pages, or marketing emails — to drive attention and sales. On Shopify you feature products using theme sections, the Shopify admin's 'featured product' blocks, or curated collections.

Featuring a product tells shoppers where to look first. It's how you steer attention to bestsellers, new arrivals, high-margin items, or slow-moving inventory you want to move. Featured products get more clicks, more add-to-carts, and more sales than buried ones.

Featured products are a merchandising lever. Pair them with collections to organize discovery, and use them on your homepage and in email marketing to guide shoppers to the products you most want them to buy.

1

Why Featured Products Matter for Shopify Merchants

1
Steer Attention
Tell shoppers where to look first on a crowded page.
2
Lift Bestsellers
Feature proven winners to drive more of your revenue.
3
Move Inventory
Highlight slow-moving or seasonal stock to clear it faster.
4
Promote New Arrivals
Feature new products to build awareness and early sales.
5
Highlight Margin
Surface high-margin items to improve profitability per visit.

2

Featuring Products Effectively

1
Feature on the homepage
Use a featured-products section to showcase 4–8 hero products first.
2
Rotate by season
Update featured products for holidays, launches, and seasons.
3
Use in email
Feature products in campaigns and flows to drive clicks and sales.
4
Pair with collections
Feature within curated collections to guide discovery.
5
Measure the lift
Track clicks and sales on featured vs. non-featured products to confirm the strategy.