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Glossary Term
P

Payment Installments

Letting shoppers pay over time — increasing conversion on bigger purchases.

Key Takeaways

  • Payment Installments let shoppers pay over time, not all at once.
  • They split a purchase into multiple payments.
  • They're powered by Shop Pay Installments, Affirm, Klarna, Afterpay.
  • They make bigger purchases accessible and increase conversion.
  • They reach younger shoppers who prefer flexible payment.

Overview

Payment Installments let shoppers split a purchase into multiple payments over time, instead of paying all at once. On Shopify, installment options are powered by Shop Pay Installments, Affirm, Klarna, Afterpay, and other buy-now-pay-later services.

Installments make bigger purchases accessible. A $300 jacket split into 4 payments of $75 feels affordable — and converts shoppers who'd hesitate at the full price. Installments increase conversion, average order value, and reach younger shoppers who prefer flexible payment.

Payment installments pair with payment gateway (the broader service), alternative payment methods (other options), and Shopify Payments (Shopify's option). They're a conversion-boosting payment option.

1

Why Payment Installments Matter for Shopify Merchants

  1. 1

    Higher Conversion

    Installments convert shoppers who'd hesitate at full price — especially on big-ticket items.

  2. 2

    Higher AOV

    Shoppers buy more when they can pay over time — bigger carts.

  3. 3

    Younger Shoppers

    Gen Z and millennials prefer buy-now-pay-later — installments reach them.

  4. 4

    No Risk to You

    You get paid upfront — the provider takes the risk of non-payment.

  5. 5

    Competitive Edge

    Offering installments matches competitors — not offering them loses sales.

2

Offering Payment Installments

  1. 1

    Enable Shop Pay Installments

    Shop Pay Installments is built into Shopify Payments — easy to enable.

  2. 2

    Add a BNPL provider

    Affirm, Klarna, Afterpay, and others integrate with Shopify.

  3. 3

    Show installments on product pages

    Display '4 payments of $X' on product pages — sets expectations early.

  4. 4

    Highlight at checkout

    Make installment options visible at checkout — the decision moment.

  5. 5

    Track performance

    Monitor how installments impact conversion and AOV — usually positive.

FAQ

Frequently Asked Questions

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