What are integrations in Shopify?

Connections between Shopify and external apps or services that sync data and automate workflows.

Where do I find Shopify integrations?

In the Shopify App Store, through native channels, or via custom API development.

Do integrations slow down my store?

Too many can — keep only the integrations you actively use and review them periodically.

What's the difference between an app and an integration?

An app is installed from the App Store; an integration is any connection, including custom API work.

Can I build custom integrations?

Yes — through Shopify's API for anything the App Store doesn't cover.

Glossary Term

I

Integrations

Connecting Shopify to external apps and services — ERPs, CRMs, marketing tools, and more.

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Key Takeaways
Integrations connect Shopify to external apps and services.
They come from the App Store, custom API development, or native channels.
They sync data and automate workflows across systems.
They're the connective tissue of a growing store.
They pair with data analytics and event tracking for measurement.

Overview

Integrations are connections between Shopify and external apps or services — ERPs, CRMs, email platforms, shipping tools, and marketing apps. They extend what your store can do by syncing data and automating workflows across systems.

On Shopify, integrations come from the App Store, custom API development, or native channels. A Klaviyo integration syncs customers for email; a QuickBooks integration syncs orders for accounting; a ShipStation integration syncs orders for shipping.

Integrations are the connective tissue of a growing store. They pair with data analytics for unified reporting and event tracking for measuring what each integration drives.

1

Why Integrations Matter for Shopify Merchants

1
Extend Shopify
Add capabilities Shopify doesn't have natively — ERP, CRM, shipping automation.
2
Automate Workflows
Sync orders, customers, and inventory without manual data entry.
3
Unified Data
Keep data consistent across your store and business systems.
4
Best-in-Class Tools
Use the best tool for each job — Klaviyo for email, ShipStation for shipping.
5
Scale Operations
Integrations let you grow without outgrowing your systems.

2

Choosing and Managing Integrations

1
Start with the need
Pick integrations that solve a real problem, not just because they exist.
2
Prefer native apps
Well-maintained App Store integrations are safer than custom scripts.
3
Check data flow
Understand what syncs, how often, and what happens on errors.
4
Limit app bloat
Too many integrations slow your store and create conflicts — keep only what you use.
5
Review regularly
Audit integrations periodically to remove unused or redundant ones.