What are group discounts in Shopify?

Discounts offered to a defined customer group like wholesale buyers, members, or VIPs.

How do I set up group discounts?

Tag customers, create a segment, and build a discount limited to that segment or tag.

Can I offer wholesale pricing on Shopify?

Yes — with tags and discounts, a wholesale app, or (on Plus) native B2B catalogs.

Do group discounts apply automatically?

They can — segment-based discounts apply at checkout for tagged customers, no code needed.

What's the difference between group and coupon discounts?

Group discounts target a customer segment; coupon discounts target anyone with the code.

Glossary Term

G

Group Discounts

Discounts offered to a defined customer group — wholesalers, members, VIPs — at checkout.

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Key Takeaways
Group Discounts apply to a defined customer group: wholesale, members, VIPs, trade.
Created with customer tags, segments, or a B2B/wholesale app.
They apply automatically or via a code when a tagged customer checks out.
They're how B2B and membership stores price differently by group.
On Plus, Shopify's B2B catalog handles wholesale pricing natively.

Overview

Group Discounts are discounts offered to a defined segment of customers — wholesale buyers, members, VIPs, trade accounts — rather than the general public. On Shopify they're created with customer tags, customer segments, or a B2B/wholesale app.

Group discounts are how B2B and membership stores work. A wholesaler gets 20% off; a VIP gets 10% off; a member gets free shipping. The discount applies automatically (or via a code) when a tagged customer checks out, without manual invoicing.

Group discounts pair with customer segmentation and customer accounts — the tag or segment identifies the customer, and the discount applies. On Plus, Shopify's B2B catalog handles wholesale pricing natively.

1

Why Group Discounts Matter for Shopify Merchants

1
B2B and Wholesale
Offer wholesale pricing to trade buyers without a separate store.
2
Membership Pricing
Reward members with exclusive discounts that drive sign-ups.
3
VIP Rewards
Give top customers a discount that reinforces their status.
4
No Manual Invoicing
Prices apply automatically at checkout, not by manual quote.
5
Clean Segmentation
Tags and segments keep group pricing separate from public pricing.

2

Setting Up Group Discounts

1
Tag your customers
Assign tags like 'wholesale' or 'VIP' to the customers in each group.
2
Create a segment
Use Shopify segments or an app to define each discount group.
3
Build the discount
Create a discount limited to a customer segment or tag.
4
Use a B2B app if needed
Wholesale apps handle tiered pricing and minimum orders beyond native discounts.
5
On Plus, use B2B catalogs
Shopify Plus B2B catalogs offer native wholesale pricing per company.