What are voucher codes in Shopify?

Codes that shoppers enter at checkout for a discount, free shipping, or other perk — created in admin under Discounts.

How do I create a voucher code?

In admin under Discounts, create a discount and set a code — choose type, value, and terms.

Can I track which codes drive sales?

Yes — use unique codes per channel or influencer, then track usage in reports.

Should I offer first-time buyer codes?

Often yes — a first-time buyer discount drives new customer acquisition.

How do I prevent code abuse?

Set terms — expiration, minimum spend, one-time use per customer — to limit abuse.

Glossary Term

V

Voucher Codes

Codes that give a discount or perk — driving sales, loyalty, and tracking.

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Key Takeaways
Voucher Codes give a discount or perk at checkout.
They're created in Shopify admin under Discounts.
They can be shared via email, social, or influencers.
They drive sales, loyalty, and track marketing performance.
They're a flexible promotion and tracking tool.

Overview

Voucher Codes are codes that shoppers enter at checkout to get a discount, free shipping, or another perk. On Shopify, voucher codes (discount codes) are created in admin under Discounts, and can be shared via email, social, or influencers.

Voucher codes drive sales and track marketing. A code shared with an influencer tracks their impact; a code for first-time buyers drives sign-ups; a code for a flash sale drives urgency. Codes are a flexible tool for promotions and tracking.

Voucher codes pair with discount codes (the same concept), coupon codes (a synonym), and price rules (the logic). They're a promotion and tracking tool.

1

Why Voucher Codes Matter for Shopify Merchants

1
Drive Sales
Codes drive purchases — discounts motivate shoppers to buy.
2
Track Marketing
Unique codes track which campaigns drive sales — measure ROI.
3
Loyalty
Codes for existing customers reward loyalty — repeat purchases.
4
Acquisition
First-time buyer codes drive new customer acquisition.
5
Influencer Tracking
Unique codes per influencer track their impact — pay for performance.

2

Using Voucher Codes Effectively

1
Create targeted codes
Create codes for specific audiences — new customers, VIPs, influencers.
2
Use unique codes
Unique codes per channel or influencer track what's working.
3
Set clear terms
Set clear terms — expiration, minimum spend, one-time use — avoid abuse.
4
Promote widely
Share codes via email, social, and influencers — reach your audience.
5
Track performance
Track code usage in reports — see which codes drive sales.