What are notifications in Shopify?

Automated messages sent to shoppers and merchants about store events like orders and shipping.

Can I customize Shopify notifications?

Yes — you can customize notification templates with your brand and voice, or use apps for more.

What is an abandoned cart notification?

An automated email sent to a shopper who left items in their cart, encouraging them to complete the purchase.

How do I set up low-stock notifications?

Configure stock thresholds in Shopify or use an app to alert you when inventory runs low.

Should I send review request notifications?

Yes — post-purchase review requests build social proof and help future shoppers decide.

Glossary Term

N

Notifications

Automated messages sent to shoppers and merchants — order updates and alerts.

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Key Takeaways
Notifications are automated messages about store events.
They go to shoppers (order updates) and merchants (alerts).
They're built into Shopify and customizable with apps.
They keep shoppers informed and merchants on top of the store.
They're the communication layer of ecommerce.

Overview

Notifications are automated messages sent to shoppers and merchants about store events — order confirmations, shipping updates, abandoned cart reminders, and low-stock alerts. On Shopify, notifications are built into the platform and can be customized or extended with apps.

Notifications keep shoppers informed and merchants on top of their store. A shopper gets an order confirmation instantly, a shipping notification when their order ships, and a review request after delivery. A merchant gets alerted to new orders, low stock, and fraud flags. Notifications are the communication layer of ecommerce.

Notifications pair with automated emails (the email version), email templates (the design), and abandoned cart recovery (a key notification). They're how Shopify keeps everyone in the loop.

1

Why Notifications Matter for Shopify Merchants

1
Shopper Trust
Order confirmations and shipping updates build trust and reduce support tickets.
2
Cart Recovery
Abandoned cart notifications recover lost sales automatically.
3
Merchant Alerts
Low-stock and fraud alerts help merchants act before problems grow.
4
Review Requests
Post-purchase review requests generate social proof for your store.
5
Always-On
Notifications send automatically — no manual effort required.

2

Managing Notifications Effectively

1
Customize templates
Brand your order and shipping notifications with your logo and voice.
2
Enable cart recovery
Turn on abandoned cart notifications to recover lost sales.
3
Set stock alerts
Configure low-stock notifications so you can restock before selling out.
4
Use review requests
Send review requests after delivery to build social proof.
5
Don't over-send
Too many notifications annoy shoppers — send only what's valuable.