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Glossary Term
I

In-Store Pickup

Letting shoppers buy online and pick up at your location — a top omnichannel option.

Key Takeaways

  • In-Store Pickup (BOPIS) lets shoppers buy online and pick up in store.
  • Configured under Settings > Shipping as a local pickup option.
  • It saves shipping costs and offers instant gratification.
  • It drives foot traffic to physical locations.
  • It pairs with POS integration for omnichannel retail.

Overview

In-Store Pickup (also called BOPIS — Buy Online, Pick Up In Store) lets shoppers buy online and pick up their order at your physical location. On Shopify it's configured under Settings > Shipping as a local pickup option.

In-store pickup is a top omnichannel option for merchants with physical locations. It saves shipping costs, offers instant gratification, and drives foot traffic. Shoppers browse online, buy, and collect — often the same day.

In-store pickup pairs with POS integration for in-store systems. It's a core part of the omnichannel retail strategy for merchants with physical locations.

1

Why In-Store Pickup Matters for Shopify Merchants

  1. 1

    Saves Shipping Costs

    No shipping fee for pickup orders — margin stays with you.

  2. 2

    Instant Gratification

    Shoppers get their order the same day, often within hours.

  3. 3

    Foot Traffic

    Pickup drives shoppers into your store, where they may buy more.

  4. 4

    Conversion Lift

    Offering pickup wins shoppers who want their order fast and locally.

  5. 5

    Omnichannel Edge

    It bridges online and offline, a competitive advantage for multi-location brands.

2

Setting Up In-Store Pickup That Works

  1. 1

    Enable local pickup

    Turn on local pickup under Settings > Shipping for each location.

  2. 2

    Set pickup hours

    Configure pickup availability to match your store hours.

  3. 3

    Notify on ready

    Send shoppers a 'ready for pickup' email when their order is prepared.

  4. 4

    Use POS for handoff

    Mark orders as picked up in your POS system.

  5. 5

    Offer curbside

    For contactless pickup, add a curbside option with parking instructions.

FAQ

Frequently Asked Questions

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