In-Store Pickup
Letting shoppers buy online and pick up at your location — a top omnichannel option.
Key Takeaways
- In-Store Pickup (BOPIS) lets shoppers buy online and pick up in store.
- Configured under Settings > Shipping as a local pickup option.
- It saves shipping costs and offers instant gratification.
- It drives foot traffic to physical locations.
- It pairs with POS integration for omnichannel retail.
Overview
In-Store Pickup (also called BOPIS — Buy Online, Pick Up In Store) lets shoppers buy online and pick up their order at your physical location. On Shopify it's configured under Settings > Shipping as a local pickup option.
In-store pickup is a top omnichannel option for merchants with physical locations. It saves shipping costs, offers instant gratification, and drives foot traffic. Shoppers browse online, buy, and collect — often the same day.
In-store pickup pairs with POS integration for in-store systems. It's a core part of the omnichannel retail strategy for merchants with physical locations.
Why In-Store Pickup Matters for Shopify Merchants
- 1
Saves Shipping Costs
No shipping fee for pickup orders — margin stays with you.
- 2
Instant Gratification
Shoppers get their order the same day, often within hours.
- 3
Foot Traffic
Pickup drives shoppers into your store, where they may buy more.
- 4
Conversion Lift
Offering pickup wins shoppers who want their order fast and locally.
- 5
Omnichannel Edge
It bridges online and offline, a competitive advantage for multi-location brands.
Setting Up In-Store Pickup That Works
- 1
Enable local pickup
Turn on local pickup under Settings > Shipping for each location.
- 2
Set pickup hours
Configure pickup availability to match your store hours.
- 3
Notify on ready
Send shoppers a 'ready for pickup' email when their order is prepared.
- 4
Use POS for handoff
Mark orders as picked up in your POS system.
- 5
Offer curbside
For contactless pickup, add a curbside option with parking instructions.
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