Buy Button: Sell Anywhere with a Single Click
The Shopify Buy Button lets you embed products or collections on external websites, allowing customers to shop without visiting your store.
What is the Buy Button in Shopify?
The Buy Button is a powerful Shopify feature that enables merchants to sell products outside of their online store by embedding them on third-party platforms like blogs, websites, or landing pages. It functions like a mini shopping cart and checkout flow that works independently of your Shopify storefront.
Found under Sales Channels > Buy Button, this tool allows you to:
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Generate embeddable HTML code for individual products or entire collections
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Customize the button’s style to match your website’s design
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Direct customers straight to the checkout or cart page
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Track performance through Shopify Analytics
Once generated, the Buy Button can be added to platforms such as:
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WordPress sites
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Wix or Squarespace pages
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Blog posts
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Email newsletters
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Landing pages for influencer marketing
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Portfolio or service-based websites
This is especially useful for businesses that don’t need a full Shopify storefront but want e-commerce functionality—or for existing Shopify users wanting to expand their sales reach.
Why the Buy Button Matters for Shopify Merchants
The Buy Button allows you to extend your store’s reach beyond Shopify’s ecosystem, giving you greater flexibility in where and how you sell.
1. Turn Any Website Into a Sales Channel
Whether it’s a blog, affiliate page, or business site, you can convert any web property into a shopping experience without redirecting users to your main store.
2. Enable Niche and Low-Maintenance Selling
For creators, consultants, or brands with a single product, the Buy Button is a lightweight solution that doesn’t require a full e-commerce site but still supports seamless transactions.
3. Optimize for Conversion and Convenience
By allowing customers to buy directly from the page they’re already on, you reduce friction and increase the likelihood of completed purchases.
4. Ideal for Influencer and Affiliate Campaigns
Influencers can embed Buy Buttons on personal pages or blogs, allowing their followers to purchase featured products instantly. This creates a direct path from discovery to purchase.
5. Track Performance in One Dashboard
Even though sales may come from different platforms, all Buy Button transactions are managed through your Shopify dashboard, keeping inventory, orders, and reports centralized.
