Bundled Products: Boost Sales by Selling More Together

Bundled products in Shopify allow merchants to group multiple items into a single package, often at a discounted rate, to increase average order value.

What Are Bundled Products in Shopify?

Bundled products refer to the practice of combining two or more individual products into one grouped offering that’s sold together—either at full price or as part of a promotional deal. In Shopify, product bundling is a popular sales strategy used to increase revenue, simplify buying decisions, and promote slow-moving inventory.

Shopify doesn’t offer native product bundling as a built-in feature, but it can be enabled using third-party apps like:

  • Bundler – Product Bundles

  • PickyStory

  • Bold Bundles

  • Bundle Bear

  • Fast Bundle

Types of product bundles include:

  • Fixed bundles (e.g., a skincare kit with 3 predefined items)

  • Mix-and-match bundles (e.g., choose any 3 protein bars from a selection)

  • Buy X, Get Y bundles (e.g., Buy 2, Get 1 Free)

  • Cross-sell bundles (e.g., phone with accessories like a case and charger)

Bundles can be displayed as standalone products or as add-ons on product pages, carts, or pop-ups. They are also often used in conjunction with upsell strategies to drive larger purchases.

Why Bundled Products Matter for Shopify Merchants

Bundling is not just a way to push more products—it’s a proven tactic to enhance both customer experience and your store’s profitability.

1. Increase Average Order Value (AOV)
Customers are likely to spend more when offered a bundle at a discounted rate compared to purchasing items individually. This boosts overall revenue without acquiring more customers.

2. Improve Product Discovery
Bundling introduces customers to complementary or lesser-known products. For example, bundling a t-shirt with a cap and socks can boost visibility for slow-moving items.

3. Simplify the Buying Decision
By offering curated bundles, you make the decision process easier for customers, especially for gifting or starter kits where shoppers may not know what to choose.

4. Move Excess Inventory
Bundling high-demand items with slow-selling inventory helps clear stock while still providing value to customers.

5. Great for Seasonal & Promotional Campaigns
Product bundles are ideal for Black Friday deals, holiday gifting, and subscription packages, making them a versatile tool in your marketing toolbox.

Frequently Asked Questions

No, Shopify doesn’t currently offer native bundling features, but you can use apps like Bold Bundles or PickyStory to enable this functionality.

Yes. Many third-party bundling apps offer mix-and-match functionality where customers can select items within a predefined group.

Absolutely. Bundles increase average order value and make promotional campaigns more appealing, often resulting in higher conversions.

Yes. Apps allow you to create a separate product listing for the bundle with its own price, description, and inventory settings.

Depending on the app, inventory is either tracked individually (by SKU) or as a grouped product. Always ensure your app syncs with inventory correctly to avoid overselling.

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