Best Sellers Report: Track Your Top-Performing Products
The Best Sellers Report in Shopify shows which products generate the most revenue or units sold, helping merchants identify and promote top performers.
What is the Best Sellers Report in Shopify?
The Best Sellers Report is a built-in Shopify analytics tool that highlights the products with the highest sales performance over a selected time period. Found within Analytics > Reports > Sales, this report provides valuable insights into which items are most popular in your store—either by total revenue or units sold.
Key metrics often included:
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Product title or variant
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Total quantity sold
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Gross sales
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Net sales (after discounts or returns)
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Sales by channel (e.g., online, POS)
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Refunds issued (if any)
This report helps merchants make data-driven decisions about inventory planning, promotions, product placements, restocking, and future product development. It is especially useful during high-sales periods like holidays or sales campaigns when tracking winners in real time is critical.
Best Sellers Reports are fully accessible on the Shopify, Advanced, and Shopify Plus plans, with limited access on lower-tier plans.
Why the Best Sellers Report Matters for Shopify Merchants
Understanding your best-selling products can significantly impact your marketing strategy, inventory management, and revenue growth.
1. Identify Top Revenue-Drivers
This report shows which products consistently sell well, allowing you to double down on those that bring in the most profit through targeted marketing, bundling, or upselling.
2. Plan Smart Inventory Reorders
Avoid stockouts by knowing exactly which items to reorder and when. Conversely, avoid overstocking low-performing products.
3. Run Data-Driven Campaigns
Promote best sellers through email, social media, and homepage features to attract new buyers with proven favorites and increase conversion rates.
4. Understand Seasonal Trends
Track best sellers by date range to see which products peak during certain seasons or promotions. Use this insight to plan future launches.
5. Optimize Product Placement
Feature best sellers more prominently on your homepage or collection pages to catch attention and boost sales even further.
