Automatic Discounts

Automatic discounts in Shopify apply promotions to eligible orders at checkout—no discount codes needed from the customer.

What Are Automatic Discounts in Shopify?

Automatic Discounts are a feature in Shopify that lets store owners apply price reductions directly at checkout without requiring the customer to enter a promo code. These discounts are triggered by pre-set conditions such as order value, product quantity, or specific items in the cart.

Unlike manual discount codes (which customers must apply), automatic discounts are applied instantly and transparently, improving user experience and reducing cart abandonment.

You can create automatic discounts in Shopify by navigating to:
Shopify Admin > Discounts > Create Discount > Automatic

Types of automatic discounts include:

• Percentage discounts (e.g., 10% off all orders above $100)

• Fixed amount discounts (e.g., $20 off a specific product bundle)

• Buy X Get Y promotions (e.g., Buy 2, Get 1 Free)

Only one automatic discount can be active per cart, and it cannot be combined with other discount codes. This encourages merchants to be strategic about how they configure and promote these deals.

Why Automatic Discounts Matter for Shopify Merchants

Automatic discounts simplify the promotional experience for both store owners and shoppers, making it easier to run effective sales campaigns with minimal friction.

1. Streamlined Customer Experience
Shoppers no longer have to remember or enter promo codes. Discounts appear instantly in the cart, reducing steps and friction that could lead to abandonment.

2. Boosts Conversion Rates
By eliminating coupon code fields and confusion, automatic discounts reduce decision fatigue and make checkout faster—leading to higher conversion rates.

3. Perfect for Storewide Sales and Promotions
Whether you’re running a flash sale, a seasonal campaign, or a limited-time offer, automatic discounts help create urgency and excitement without relying on codes.

4. Encourages Upselling and Higher Order Values
Set thresholds for discounts (e.g., “Spend $150, get 15% off”) to encourage larger cart sizes and maximize revenue per customer.

5. Easy to Set Up and Monitor
Shopify’s admin dashboard allows you to set conditions, schedule start and end dates, and track performance metrics for each active discount—no apps or coding required.