Advanced Reporting: Deeper Data for Smarter Decisions

Advanced Reporting in Shopify offers merchants detailed insights across sales, customer behavior, products, and marketing performance—unlocking smarter business decisions.

What is Advanced Reporting in Shopify?

Advanced Reporting refers to Shopify’s enhanced analytics capabilities available on higher-tier plans like Shopify, Advanced, and Shopify Plus. While all Shopify users have access to the basic Analytics Dashboard, Advanced Reporting provides in-depth, customizable reports that allow merchants to drill deeper into store performance metrics.

You get access to a broader suite of reports, including:

  • Sales Reports (by product, variant, channel, staff, POS location)

  • Customer Reports (new vs. returning, top spenders, first-time purchases)

  • Product Analytics (sales by SKU, product views vs. purchases)

  • Behavior Reports (sessions by device, location, landing pages)

  • Marketing Reports (attribution, campaigns, referrals)

  • Custom Reports (filters, segments, date ranges, dimensions)

These reports are interactive and can be filtered or sorted based on attributes like date, product, region, channel, or customer type. You can also export them for use in external analytics tools.

Merchants on Shopify Plus plans can integrate with tools like Looker Studio (formerly Data Studio), Tableau, or Glew for enterprise-level visualizations and cross-platform analysis.

Why Advanced Reporting Matters for Shopify Merchants

As a business grows, decision-making becomes more complex. Basic analytics often can’t answer questions like “Which customer segment brings the highest lifetime value?” or “What’s our most profitable sales channel?”—that’s where Advanced Reporting steps in.

1. Unlock Deeper Insights into Business Performance
Advanced Reporting allows you to analyze your performance across various dimensions—sales, customers, products, and marketing—giving you a 360° view of your operations.

2. Identify Opportunities and Risks Early
By segmenting reports, you can spot underperforming products, pinpoint customer churn triggers, or identify high-performing acquisition channels before they peak or dip.

3. Make Informed Inventory and Marketing Decisions
Know exactly which SKUs are driving profits, which campaigns are converting, and when to reorder popular items. These insights allow for leaner operations and better ad targeting.

4. Customize Reports to Fit Your Business Needs
With custom filters and date ranges, Shopify’s Advanced Reports can be tailored to your goals—whether you’re prepping for a board meeting or optimizing a flash sale.

5. Align Your Teams with Shared Data
Operations, marketing, and customer service teams can all access role-specific reports, improving collaboration and aligning strategies based on shared data.

Frequently Asked Questions

Advanced Reporting is available to users on the Shopify, Advanced Shopify, and Shopify Plus plans. Basic plans include limited reporting features.

Yes, on the Advanced and Plus plans, you can use filters and dimensions to create customized reports based on your specific needs.

Basic plans provide standard overviews (sales, traffic), while Advanced Reporting unlocks segmented, filterable reports with deeper customer, marketing, and product data.

Yes. All reports can be exported as CSV files for further analysis or integration with tools like Excel, Google Sheets, or BI platforms.

Yes. Apps like Better Reports, Glew.io, and Data Export Reports provide even more detailed insights and cross-channel analytics that integrate seamlessly with Shopify.

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