Taco Tours

Overview

Taco Tours is a unique food tour experience based in two of California’s most iconic locations — Santa Monica and Santa Barbara. The business offers guided taco tasting adventures for tourists and locals alike. The primary goal of the project was to establish a strong digital identity through two custom Shopify websites and to streamline operations by automating bookings across multiple platforms. Kolachi Tech was brought in to build scalable storefronts and create a seamless backend system to support growth and enhance customer experience.

Challenges

• • No Digital Presence: The client had no dedicated websites for either city, limiting their ability to convert traffic into bookings.

  • Manual Booking Workflow: Tour bookings from platforms like Viator and GetYourGuide were handled manually, resulting in inefficiencies and missed opportunities.

  • No Calendar Syncing: Scheduling between the management team and tour guides was disjointed due to the lack of an automated system.

  • Low Discoverability: Competing in high-traffic tourist cities meant poor SEO performance directly impacted sales.

  • Unclear User Journey: Customers had trouble navigating the booking flow, which affected trust and conversions.

Results

• Launch of Two Branded Shopify Sites: Fully custom, responsive, and SEO-optimized storefronts designed for Santa Barbara and Santa Monica.

• Streamlined Booking Experience: Integrated third-party booking app allowed users to select dates and times before checkout, reducing friction.

• Full Booking Automation: With Zapier and Google Calendar, bookings from Shopify, Viator, and GetYourGuide now trigger automated workflows — updating calendars and eliminating manual errors.

• Improved SEO and Local Reach: Websites now rank for targeted keywords like “Santa Monica taco tours” and “Santa Barbara food tours,” increasing organic traffic.

• Operational Efficiency: Reduced administrative time significantly, with automated calendar creation for both client and guides.

• Customer Satisfaction: Modern design and a smooth booking process boosted trust, leading to higher conversion rates and better customer feedback.

• Scalable Infrastructure: The setup is now ready to replicate across new cities or tour types with minimal additional development effort.