Odorklenz

Overview

OdorKlenz, a U.S.-based brand known for its non-toxic and odor-neutralizing detergents, needed a modern Shopify store to support their rapid growth. Moving away from an outdated WordPress setup, the client wanted to rebuild their e-commerce presence with a scalable, performance-optimized, and content-flexible solution.

Kolachi Tech stepped in to deliver a comprehensive migration and custom theme development project. From replicating 50+ unique product detail page designs to integrating a native subscription model and improving SEO, the new Shopify store reflects a balance of design fidelity, operational flexibility, and marketing-readiness.

Challenges

• The legacy WordPress site lacked scalability, was slow, and poorly optimized for mobile and SEO.
• Each product required a highly specific PDP layout that WordPress couldn’t support.
• Content updates on WordPress were developer-dependent and time-consuming.
• No recurring revenue model via subscriptions.
• SEO weaknesses and poor mobile experience hurt discoverability and conversions.
• Manual order and product management processes were inefficient.

Solutions

• Full Shopify Migration: Moved product data, order history, customer records, and blog content using GraphQL Admin API with zero data loss.

• Custom Shopify Theme: Transformed Figma designs into a pixel-perfect, mobile-first, SEO-friendly theme using Shopify Theme Kit.

• 50+ Unique PDP Templates: Built with Liquid and metafields to empower the client to edit and manage content-heavy layouts independently.

• Subscription Integration: Enabled recurring orders via a third-party app, designed to match the store’s UX for frictionless onboarding.

• SEO Enhancements: Implemented best practices in site structure, metadata, schema, and performance to boost organic visibility.

• Mobile Optimization: Ensured fast load speeds and smooth UX across devices to reduce bounce rate and increase conversions.

• Modular Content Architecture: Reusable blocks and dynamic templates for future scalability.

Custom Features & Integrations

• Dynamic PDP System: A meta field-powered system for over 50 unique layouts, supporting iconography, rich visuals, and product-specific instructions.

• Figma-to-Shopify Implementation: Accurate, high-fidelity translation of client UI/UX vision into a functioning theme.

• Embedded Subscription Flow: Native subscription logic integrated into PDPs, not as a separate app modal.

• Custom Migration Scripts: Secure, clean, and SEO-compliant migration from WordPress.

• Dynamic Section Editing: Allows marketing teams to launch new content and campaigns without development cycles.

Project Evolution

• Started as a migration + redesign, but evolved into a deeply customized Shopify ecosystem.

• Post-scope discovery revealed the need for unique PDPs, subscription models, and advanced SEO.

• Weekly design feedback loops helped iterate templates and UX.

• Modular development allowed rapid deployment without sacrificing flexibility.

• The final result: a scalable Shopify infrastructure ready for future growth and product expansion.

Results

• Massive UX Upgrade: Improved user journeys on mobile and desktop, with clearer product storytelling and simpler checkout.

• Content Control for Teams: The client’s marketing team gained full autonomy over rich PDP content.

• Subscription Revenue Unlocked: First-time integration of recurring purchase model has increased retention.

• Faster Go-to-Market: No developer wait times for new product launches or landing pages.

• SEO Boost: Immediate gains in impressions and click-throughs for keywords like “odor eliminator for pets” and “non-toxic detergent.”

• Streamlined Operations: Reduced manual labor in content updates, product management, and order handling.

Performance Insights

• 100% increase in layout flexibility with no-code PDP management

• Faster load times and reduced bounce rates

• Subscription revenue channel unlocked for recurring customers

• Improved SEO rankings for long-tail detergent-related keywords

• Significant drop in dependency on developer support post-launch

Team Contributions

• Development Lead: Designed the modular PDP system — the cornerstone of scalability for OdorKlenz’s content-rich catalog.

• Backend Engineer: Executed API-based data migration from WordPress with accuracy and speed.

• Front-End Developer: Delivered pixel-perfect design implementation with mobile responsiveness and performance focus.

• Collaborative Workflow: Frequent syncs with client design/marketing teams to ensure strategic alignment and creative excellence.