Furniture Store, UK
Lavishway
The Engagement
Overview
Lavishway is a mid-tier furniture brand in the UK with a refined taste in contemporary home décor and an ever-evolving catalog of furniture and interior design items. With a growing catalog and increasing consumer interest in premium home living, Lavishway sought to establish a sleek, fast, and highly functional eCommerce storefront to match their brand aesthetics and streamline customer journeys. Kolachi Tech came onboard to redesign and rebuild their Shopify store from scratch — implementing advanced CRM tools and automated email marketing flows to boost engagement and conversions.
Services
- Custom Shopify Theme Development
- Shopify Checkout UI Optimization
- HubSpot CRM Integration
- Klaviyo Setup & Automation
- Performance Tracking & Analytics Setup
- UX/UI Design Enhancements
Platforms
What We Were Up Against
The Challenges
Low Conversion Rates
Lavishway's earlier online presence didn't reflect the quality of its products. Poor navigation, lack of optimized product discovery, and generic checkout flows kept conversion rates lingering around 2%.
Unsegmented Customer Communication
Without advanced CRM or email marketing automation, Lavishway struggled to deliver timely and relevant content to leads and customers — missing opportunities for re-engagement and upselling.
Lack of Personalization
The store failed to guide users through a tailored experience, something that matters greatly in the mid-tier and premium furniture category.
Analytics & Performance Gaps
Limited data infrastructure to measure campaign effectiveness or customer behavior made iterative improvements slow and uninformed.
Proof in the Data
Results in View
What We Delivered
Results
2X Improvement in Conversion RatesAfter implementing a custom Shopify storefront and optimizing the checkout UI with streamlined forms, progress bars, and dynamic shipping/payment logic, Lavishway's conversion rate jumped to over 4% on average within 5 months.
60% Higher Engagement via Klaviyo FlowsAutomated flows for welcome series, cart abandonment, post-purchase, and product recommendation emails increased email open rates by 44% and CTRs by 27%.
HubSpot CRM Boosted Lead-to-Customer Rate by 35%Integrating HubSpot allowed Lavishway to capture lead intent, segment high-value users, and enable their sales team to close B2B and bulk orders more efficiently.
Faster Page Loads & Better UXA custom lightweight theme reduced homepage and product page load times by up to 42%, improving SEO performance and mobile engagement.
Advanced Analytics LayerCustom dashboards via Shopify and HubSpot delivered real-time campaign performance, checkout funnel tracking, and sales attribution — enabling quick, data-backed decisions and better paid ad ROI.
Your store, next.
Ready to Scale Your Furniture or Lifestyle Brand?
A custom theme, checkout optimization, and CRM + email automation turnaround — the same stack that doubled Lavishway's conversion rate works for any premium, catalog-driven store. Connect with Kolachi Tech to rebuild your storefront for growth.
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