Lavishway

Overview

Lavishway is a mid-tier furniture brand in the UK with a refined taste in contemporary home décor and an ever-evolving catalog of furniture and interior design items. With a growing catalog and increasing consumer interest in premium home living, Lavishway sought to establish a sleek, fast, and highly functional eCommerce storefront to match their brand aesthetics and streamline customer journeys. Kolachi Tech came onboard to redesign and rebuild their Shopify store from scratch—implementing advanced CRM tools and automated email marketing flows to boost engagement and conversions.

Challenges

• Low Conversion Rates:
  Lavishway’s earlier online presence didn’t reflect the quality of its products. Poor navigation, lack of optimized product discovery, and generic checkout flows resulted in conversion rates lingering at ~2%.

• Unsegmented Customer Communication:
  Without advanced CRM or email marketing automation, Lavishway struggled to deliver timely and relevant content to their leads and customers—missing opportunities for re-engagement and upselling.

• Lack of Personalization in the Shopping Experience:
  The store failed to guide users through a tailored experience—something that matters greatly in the mid-tier and premium furniture category.

• Analytics & Performance Gaps:
  There was limited data infrastructure to measure campaign effectiveness or customer behavior, making iterative improvements slow and uninformed.

Results

• 2X Improvement in Conversion Rates
  After implementing a custom Shopify storefront and optimizing the checkout UI with streamlined forms, progress bars, and dynamic shipping/payment logic, Lavishway’s conversion rate jumped to over 4% on average within 5 months.
• 60% Higher Engagement via Klaviyo Flows
  Klaviyo was used to create automated flows for welcome series, cart abandonment, post-purchase, and product recommendation emails. Personalization based on browsing and purchase history increased email open rates by 44% and CTRs by 27%.
• HubSpot CRM Adoption Boosted Lead-to-Customer Rate by 35%
  Integrating HubSpot allowed Lavishway to capture lead intent, segment high-value users, and enable their sales team to close B2B and bulk orders more efficiently.
• Faster Page Loads & Better UX
  Kolachi Tech developed a custom lightweight theme that reduced homepage and product page load times by up to 42%, improving not only SEO performance but also mobile user engagement.
• Advanced Analytics Layer Built-in
  Custom dashboards via Shopify and HubSpot were created for real-time campaign performance, checkout funnel tracking, and sales attribution. These insights allowed Lavishway to make quick data-backed decisions, significantly improving their paid ad ROI.