Launching a new Shopify store is an exciting venture, but with thousands of apps available, it can be overwhelming to decide which ones to install first. Choosing the right tools early on can set your store up for long-term success by improving performance, streamlining operations, and enhancing the customer experience.
In this blog, we break down 5 must-have Shopify apps for new store owners in 2025. These tools are designed to empower you with analytics, boost conversions, enhance customer support, and scale efficiently.
1. Shopify Analytics (Built-in)
Purpose: Real-time store performance tracking
Before you look for third-party tools, dive into what Shopify already offers. Shopify Analytics provides a comprehensive dashboard for tracking your traffic, sales, conversion rates, customer behavior, and more. You can monitor where visitors are coming from, what products they view, and how they interact with your site.
Why it matters: Understanding your analytics helps you make data-driven decisions. New store owners can use these insights to refine marketing campaigns, optimize store navigation, and improve checkout flows.
Use Case: A new fashion store can identify which product categories attract the most clicks and promote them through targeted campaigns.
2. Klaviyo
Purpose: Email & SMS marketing automation
Klaviyo is the gold standard when it comes to marketing automation for Shopify. With its deep integration, you can create segmented campaigns based on customer behavior, purchase history, and engagement.
Why it matters: New stores need repeat customers to survive. Klaviyo helps you build relationships and stay top-of-mind through personalized email flows, welcome sequences, abandoned cart reminders, and win-back campaigns.
Use Case: A home decor store can send customized emails based on past purchases, like suggesting a new rug to someone who recently bought a coffee table.
3. ReConvert
Purpose: Post-purchase upsells and cross-sells
Most store owners forget about the power of the thank-you page. ReConvert turns that final step into a high-converting revenue channel by enabling product recommendations, one-click upsells, and surveys.
Why it matters: Every new store should focus on increasing its Average Order Value (AOV). ReConvert gives you a non-intrusive way to do that right after purchase.
Use Case: A skincare store can use ReConvert to suggest a complementary moisturizer after someone buys a face cleanser.
4. Gorgias
Purpose: Customer service platform
Gorgias consolidates your customer support into one interface. Whether it’s email, live chat, or social media, you can manage all queries in one place and automate responses to common questions.
Why it matters: New stores often don’t have large support teams. Gorgias helps you provide fast, efficient support without overwhelming your inbox.
Use Case: An electronics store can automate warranty-related questions and focus more on resolving complex customer issues.
5. Lucky Orange / Hotjar
Purpose: User behavior analysis
Understanding how people interact with your site is essential. Lucky Orange and Hotjar provide heatmaps, session recordings, and real-time visitor tracking to uncover friction points in the customer journey.
Why it matters: These tools help you see what’s working and what’s not. You can identify drop-off points, test landing pages, and optimize key pages for conversion.
Use Case: A clothing brand can use heatmaps to see if customers are missing the size guide link and then reposition it for better visibility.
Final Thoughts
Installing the right apps early on is like laying the foundation for your store’s future. These 5 Shopify apps are not just tools – they’re strategic assets to help you scale, convert, and retain more customers efficiently. Whether you’re just launching or planning your first marketing campaign, these apps will help you build smarter and sell faster.
Ready to take your Shopify store to the next level? Start with these essential apps and grow confidently in 2025.
